NWC

Norwest Computing

Web Application
Development

joe.mariadassou@norwestcomputing.com.au
Ph:0425361912

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Form Follows Function

Landing pages of many websites act like shop windows to attract viewers to shop inside. But if you are logging on to your bank you don't want a sales pitch. If you want your customers to access information such as when your shop will be open you would like a page that sticks to the task muuch like an airport where you want clear instructions to the gate for your connecting flight. You may have pretty ads on the side but lost customers cost an airport more money than the revenue from an ad.

In exactly the same way, your website must help the visitor to figure out easily if they are interested in pursuing your page. That does not meean the page has to be bland but it does mean that the page should not distract the visitor from the task at hand. Of course you may make more money by inticing the customer with impulse purchases but you don't want that situation when your employees are accessing the company website. Every minute wasted browsing useless stuff is paid for by your shareholders or in a public service site by your tax payers.